The Importance of Design in Digital Marketing

A design is simply a blueprint of an object or structure, usually in the form of a model, process or experiment, or the end result of that blueprint or blueprinting. The verb to design normally expresses the process of designing a design by making changes. Design can also mean the act of arriving at or designing a decision. Designing refers to the act of arriving at or formulating a plan, program or theory, or to specify the end results of that plan, program or theory.


Designers often use formal means of expressing ideas in order to get their ideas across to others. This involves taking one idea and organizing it in a way that makes sense and guides users in doing what the designer wants them to do. Formal design typically involves drawing attention to visual qualities, including colors, shapes, sizes, lines, etc., so that people can see it. Designers do not just make things look nice; they make things work better, and that is what users are looking for.

In the world of digital design, where everything is digital, the boundaries between objects are less defined than in real life. You can erase, change, manipulate and combine objects and elements without even leaving your desk. Because digital design does not involve physical shapes, users do not need to understand the relationship between shapes and sizes, lines and angles. Designers rely on colors, textures, patterns, images, video, audio, and interactivity to help users design whatever it is they need.