A design is a specific plan or blueprint for the construction of something, the arrangement of parts or for the successful execution of a process or activity, or the end result of that plan or blueprint in the most appropriate form for a particular model, product or method. The word design means ‘to shape’ or ‘form’ and ‘to work out’. The Latin root of the word is ‘designus’ which means ‘acting out’. The verb to design also implies the action of designing, as in ‘designing a building’.
The problem is that many people in business today are trained to rely on the old form of design thinking, which is mostly associated with the art of architecture and engineering. This type of thinking typically involves an idea for a solution to a problem or a product. In this process many different thoughts are considered and various solutions are tested until one is found that is acceptable. There may be a lot of changes made along the way and it may require some creativity on the part of the designers. It is also often considered that this type of process often results in overly rapid delivery of goods and services due to the difficulty of obtaining certain licenses, fees and contracts.
The design process is not easy to describe and it requires training and practice to master it. To design effectively, the designer must learn how to become a user-centered thinker who can identify problems, consider possible solutions, and empathize with the user or customer. Then the design process should be able to generate possible solutions within the constraints of budget, specifications, technology and schedule. When these challenges can be overcome, the result will be a better, more efficient, more effective user experience and happier customers.